From:                              Katherine Lam

Sent:                               Wednesday, August 27, 2014 6:03 PM

To:                                   Billy Lee

Subject:                          FW: $3,000HKD off for Cyberport members to General Assembly's Digital Marketing course

 

Follow Up Flag:              Follow up

Flag Status:                     Flagged

 

Dear Billy

 

For 1 Sept issue of eNews, please use embedded updated version form GA.

 

Regards,

Katherine Lam

 

From: Crystal Chen [mailto:crystal@generalassemb.ly]
Sent: Wednesday, August 27, 2014 4:26 PM
To: Katherine Lam
Subject: Re: $3,000HKD off for Cyberport members to General Assembly's Digital Marketing course

 

Hi Katherine,

 

I just wanted to confirm that this will be going out on 1-Sep? 

 

I also reviewed the previous email I sent you and noted that some of the information would be outdated if it is going out on in the September 1st eNews. Please use the email below instead. 

 

Many thanks Katherine!

Crystal 



Introducing a new series of brain teasing questions for the digital age.

General Assembly Logo

LearnOn-CampusOnline         

 



 

 Upcoming: GA's renowned Digital Marketing course starts on September 10.

 

Make Marketing Magic Work For You
DGM Papercraft 

Let's get digital. Explore the art and science of building a brand in the next session of our popular 10-week course in Digital Marketing, launching this September.

From social to search, messaging to metrics, community to campaigns — you'll cover the full spectrum of what it means to promote and sell in the digital age. Taught by one of Hong Kong's top digital marketing consultants, you'll get the hands-on experience you need to get your products and services in front of the right audiences. 

Curious? Meet the GA team at our upcoming Course Consultation on Tuesday, September 2 at 12:00pm and learn what the program is all about—and how it can get you closer to your business goals. 

 Sign up for a Course Consultation

 

Classroom Consultant

Meet our Digital Marketing instructor — Jay Oatway, working as both a tech-journalist and digital strategist in Hong Kong since 1997, has become a global leader in social media reach and influence--ranked #22 on the Forbes Top 50 Social Media Power Influencers 2012. With more than 100,000 followers worldwide, along with close ties to social media’s most influential thought-leaders, Jay has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine. He is also co-founder of HKSocial, Hong Kong’s first society of social business best practices.

Inline image 1

.

My favorite part of teaching at GA is feeling connected to people who have stopped talking and started making, iterating, improving.
— Jay Oatway, Best-Selling Author and GA Instructor

 

Student Stories

Inline image 2

.

"I learned so much! To name a few: the best use of a variety of social media outlets, tricks of the trade, what works, what doesn’t, cool hacks, how to build a brand voice, and how to measure our performance. I was also able to pound out Spottly’s digital marketing plan. Best of all, I was able to hear feedback and comments on my ideas from an experienced digital marketer."
— Charlotte Chan, Chief Marketing Officer, Spottly

 

Inline image 4

.

The course struck the perfect balance between formal skill-building and casual brainstorming, allowing each of us to tailor the material to our situation. Given that I work for Swire Properties in Hong Kong, that meant enhancing our existing marketing strategy by taking advantage of digital tools."
— Charlie Melvoin, Project Lead, Swire Properties

 

Inline image 5

.

When I was looking around for a course to take to master the skills of online marketing, GA's course stood out to me for several reasons: the quality of the tutor, the convenience of the location and timing, the relatively small and extremely interactive nature of the group, and the range that was covered by the syllabus. 

What I didn't realise at the beginning was how much more you got out of the course beyond what is advertised—the quality and dedication of your peers and their own projects during the course was a huge inspiration for me, and the networking opportunities within and beyond my class group was also an added bonus."

— Valerie Teh, Project Lead, Condé Nast Restaurants

Go for Gold with the 
GA Opportunity Fund

As part of our commitment to getting people the jobs they want after graduation, we're offering a limited number of $3,000HKD scholarships for Cyberport members to our Digital Marketing course, launching on Wednesday, September 10thWe have partnered with a number of Hong Kong co-working spaces and entrepreneurial organizations to create the GA Opportunity Fund, a scholarship fund that will make our courses more accessible to those who have determination to succeed. 

Apply today to be eligible for a scholarship worth up to $3,000HKD

*Please note that this scholarship is available only to members of Cyberport applying for General Assembly's Digital Marketing course. At this time, this scholarship is not available for other General Assembly courses. 

Tips for a Winning Application
Are you wondering about how to best position your application? What we're looking for is honestycuriosity, and passion. Here are some additional tips to make sure that you maximise your chances of getting the scholarship you deserve. 

 

I. Under the section "Please tell us what you're working on," make sure to cover the below: 

·  What is your current business, product, or service? 

·  What marketing-related experience do you have, if any? 

II. Under the section "Please give us a sense of what you are hoping from the class," make sure to cover the following: 

·  Why do you think better marketing will help your business, product or service succeed ?

·  Where do you hope your business is by this time next year? 

“Successful people don't have fewer problems. They have determined that nothing will stop them from going forward.”
– Ben Carson

 

 

 

Best,

Crystal 

 

On Tue, Aug 19, 2014 at 10:16 AM, Katherine Lam <katherinelam@cyberport.hk> wrote:

Dear Crystal,

 

Thanks for the offer and we will add into 1st Aug eNews. Also, we will inform Collaboration Centre about this offer to the subscribers.

 

Regards,

Katherine Lam

 

From: Crystal Chen [mailto:crystal@generalassemb.ly]
Sent: Tuesday, August 19, 2014 7:01 AM
To: Katherine Lam
Subject: Re: $3,000HKD off for Cyberport members to General Assembly's Digital Marketing course

 

Thank you very much! Yes would like to schedule on the 1st and confirm the offer is for 3,000HKD off for Cyberport members. 

 

Can you let the other Cyberport news outlets know of this special offer as well? 

 

Cheers,

Crystal

On Monday, August 18, 2014, Katherine Lam <katherinelam@cyberport.hk> wrote:

Hi Crystal,

 

FYI… we have eNews to be dispatch to incubatees on 1st and 15th every month.

 

We could help include this offer in 1 Sept issue of eNews.  Please let us know if it works for your side.

 

BTW, Just want to double confirm that if the special offer to incubatees is HK$3,000 off?

 

Regards,

Katherine Lam

 

From: Crystal Chen [mailto:crystal@generalassemb.ly]
Sent: Saturday, August 16, 2014 11:49 PM
To: Katherine Lam
Subject: $3,000HKD off for Cyberport members to General Assembly's Digital Marketing course

 

Hi Katherine, 

 

I write to you today with another course offering from GA! We are launching our popular Digital Marketing course on September 10 and would love to have members of the Cyberport community involved. Below is a complete EDM which you could forward to your members. 

 

It would be great if this email could go out on or before August 22nd, so that people have enough time to RSVP for the info session (which is happening on August 26). Please advise if this is possible.

 

Many thanks,

Crystal 

 


Introducing a new series of brain teasing questions for the digital age.

General Assembly Logo

LearnOn-CampusOnline         

 



 

 Upcoming: GA's renowned Digital Marketing course starts this September.

 

Make Marketing Magic Work For You
DGM Papercraft 

Let's get digital. Explore the art and science of building a brand in the next session of our popular 10-week course in Digital Marketing, launching this September.

From social to search, messaging to metrics, community to campaigns — you'll cover the full spectrum of what it means to promote and sell in the digital age. Taught by one of Hong Kong's top digital marketing consultants, you'll get the hands-on experience you need to get your products and services in front of the right audiences. 

Curious? Meet the instructor, alumni, and the GA team at an info session and learn what the program is all about—and how it can get you closer to your dream career. 

Learn more + RSVP to info session

 

Classroom Consultant

Meet Jay — Jay Oatway, working as both a tech-journalist and digital strategist in Hong Kong since 1997, has become a global leader in social media reach and influence--ranked #22 on the Forbes Top 50 Social Media Power Influencers 2012. With more than 100,000 followers worldwide, along with close ties to social media’s most influential thought-leaders, Jay has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine. He is also co-founder of HKSocial, Hong Kong’s first society of social business best practices.

Inline image 1

.

My favorite part of teaching at GA is feeling connected to people who have stopped talking and started making, iterating, improving.
— Jay Oatway, Best-Selling Author and GA Instructor

 

Student Stories

Inline image 2

.

"I learned so much! To name a few: the best use of a variety of social media outlets, tricks of the trade, what works, what doesn’t, cool hacks, how to build a brand voice, and how to measure our performance. I was also able to pound out Spottly’s digital marketing plan. Best of all, I was able to hear feedback and comments on my ideas from an experienced digital marketer."
— Charlotte Chan, Chief Marketing Officer, Spottly

 

Inline image 4

.

The course struck the perfect balance between formal skill-building and casual brainstorming, allowing each of us to tailor the material to our situation. Given that I work for Swire Properties in Hong Kong, that meant enhancing our existing marketing strategy by taking advantage of digital tools."
— Charlie Melvoin, Project Lead, Swire Properties

 

Inline image 5

.

When I was looking around for a course to take to master the skills of online marketing, GA's course stood out to me for several reasons: the quality of the tutor, the convenience of the location and timing, the relatively small and extremely interactive nature of the group, and the range that was covered by the syllabus. 

What I didn't realise at the beginning was how much more you got out of the course beyond what is advertised—the quality and dedication of your peers and their own projects during the course was a huge inspiration for me, and the networking opportunities within and beyond my class group was also an added bonus."

— Valerie Teh, Project Lead, Condé Nast Restaurants

Go for Gold with the 
GA Opportunity Fund

As part of our commitment to getting people the jobs they want after graduation, we're offering a limited number of $3,000HKD scholarships for Cyberport members to our Digital Marketing course, launching on Wednesday, September 10thWe have partnered with a number of Hong Kong co-working spaces and entrepreneurial organizations to create the GA Opportunity Fund, a scholarship fund that will make our courses more accessible to those who have determination to succeed. 

Apply by Sunday, August 31st to be eligible for a scholarship up to $3,000HKD scholarship. 

*Please note that this scholarship is available only to members of Cyberport applying for General Assembly's Digital Marketing course. At this time, this scholarship is not available for other General Assembly courses. 

Tips for a Winning Application
Are you wondering about how to best position your application? What we're looking for is honestycuriosity, and passion. Here are some additional tips to make sure that you maximise your chances of getting the scholarship you deserve. 

 

I. Under the section "Please tell us what you're working on," make sure to cover the below: 

·  What is your current business, product, or service? 

·  What marketing-related experience do you have, if any? 

II. Under the section "Please give us a sense of what you are hoping from the class," make sure to cover the following: 

·  Why do you think better marketing will help your business, product or service succeed ?

·  Where do you hope your business is by this time next year? 

“Successful people don't have fewer problems. They have determined that nothing will stop them from going forward.”
– Ben Carson

 

--

Crystal Chen | General Assembly Asia | Educational Programs Producer
crystal@generalassemb.ly | @cc_nimbu | 852 9168 8700

Join the party. Sign up for our newsletter, try an upcoming class.
Check out GA in Fast CompanyFT , NYTimesFortuneBBCForbesApple Daily, and WSJ.


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香港數碼港管理有限公司

 

The information transmitted is intended only for the addressee(s) and may contain confidential and/or privileged materials. If you are not the intended recipient, you should not read, use or disseminate or otherwise divulge such information. If you have received this in error, please immediately notify the sender and delete this email from your system.

 

Visit us at http://www.cyberport.hk



--

Crystal Chen | General Assembly Asia | Educational Programs Producer
crystal@generalassemb.ly | @cc_nimbu | 852 9168 8700

Join the party. Sign up for our newsletter, try an upcoming class.
Check out GA in Fast CompanyFT , NYTimesFortuneBBCForbesApple Daily, and WSJ.

 



 

--

Crystal Chen | General Assembly Asia | Educational Programs Producer
crystal@generalassemb.ly | @cc_nimbu | 852 9168 8700

Join the party. Sign up for our newsletter, try an upcoming class.
Check out GA in Fast CompanyFT , NYTimesFortuneBBCForbesApple Daily, and WSJ.